Animation

Company Blood Drive

Storyboarding, Illustration, Sound Editing, Animation:

While working at Bristol Myers Squibb, the annual blood drive required an attention grabbing animated email. I worked closely with a copy writer to create this short sequence.

The art director had a vision that worked well for one of my styles of illustration (how do you make a bag of blood not look gory?) but the biggest challenge was selecting and editing a musical track that worked with the attitude and timing of the animation. BMS had an extensive royalty-free music library, and after narrowing the selection down to three, I was tasked with editing the tune to fit. I think it worked out well.

Click on any of the images to open the flash animation. No, you can't see it on your phone. Sorry. Blame Steve Jobs.

Illustration

Storyboarding

Digital Design