BRAND STRATEGY / DIGITAL PAINTING & PHOTO EDITING
EMC2 is a software and hardware security company that offers protection from a variety of issues related to networked computers and software. One of the major issues at the time of this campaign was electronic medical records—the 800-pound monster in the room that nobody wanted to have to deal with. For this campaign, for each of the issues EMC2 offered solutions, a monster would be assigned to be 'tamed'. In the case of electronic medical records, the problem manifested as this green creature. We set up a photo shoot and the monster (both before and after intervention—the cute, tiny one) was painted in photoshop.
ABOVE: Other computer issues characterized as monsters
Whooping Cough Vaccine Proposal
BRAND STRATEGY / LOGO DESIGN / MASCOT DESIGN & ILLUSTRATION
ABOVE: banner ad for pertussis vaccine
ABOVE: Website mockup
ABOVE: 'Whooper' proposed mascot character.